Multi-channel content creation for racing driver Sophia Flörsch and her partner brands. During the season of 2021 I joined Sophia on all of her 16 race events, to support her with every aspect of her social media work. Starting with building a strong multichannel strategy for the season, I was responsible for the entire content creation process. Before every race I started with preparing content ideas in accordance with recent trends, events and our partners needs. The next steps included fitting production slots in Sophias tight schedule, producing the actual content, editing the content and uploading it to the various social media channels. On a normal weekend I produced one long Vlog for YouTube, 5-10 TikTok posts, 3 Instagram Reels and countless photos.